Juicy Couture Fragrance Launches

Welcome to my Juicy Fragrance Portfolio, where I unveil 20+ years of fragrance packaging excellence, showcasing unified brand storytelling across packaging primary and secondary. Collaborating with Marketing, Creative, Product Development, and Procurement teams from sketch to shelf, I led concept presentations with mood boards, renderings, mock-ups, and eventually the finished product found on shelves in stores. I directed on-site press approvals to ensure a cohesive and impactful brand experience.